Email marketing is a powerful and useful way to communicate - not only does it save on delivery time and money spent on stamps, but when using a managed email system you can also track who has opened your messages and what they've done afterwards.
Starting from just £10.00 per month1, you can send as many emails as you like. All you need to do is write the words - I'll do the rest (and that can even include doing the writing too if you give me an idea of what you want to say).
It is only natural for people to wonder why they should pay to use a system to send emails when they can do it for free using their usual email account. Here are just some of the reasons...
- Save the time wasted faffing around using and monitoring the 'Read receipt' facility to see who has read your email. Instead you can browse a simple online reporting area and have the opportunity to download PDF reports. You will also be able to track any links clicked from within the emails too.
- Save even more time by not having to manually update who is on the mailing list and who isn't this time around. Since the system will automatically manage subscriptions and unsubscriptions it's always right up to date. This is very important if you want to stay on the right side of the rules regarding unsolicited email and not risk your emails being flagged as spam.
- It's just as easy to manage multiple mailing lists for different groups of customers.
- Most importantly, it improves deliverability rates. Sending a 'BCC' email to large numbers of recipients immediately sets many spam filters on edge and they'll chew up the message, no questions asked. Dedicated bulk email systems are specially prepared with several markers to let the filters know that the email is from a respectable source and they can safely let it through.
Very. After each email campaign is sent, you will be sent a special URL to look through your reports.
You can have a signup form on your own website for subscribers to automatically be added to your list, and unsubscriptions are processed instantly using the link in every email (that link is now a requirement for all mass sent email).
There will be an information sheet available to download shortly. In the meantime, if you are interested in setting up an account, please get in touch, letting me know roughly how many people you expect to email and how often.
1. For a mailing list of up to 2500 subscribers. There is an initial email template set-up fee of £10.00, which can be reused every month thereafter.
2. Or your choice of email sending programme.
